I could not miss a digest about the product line Aussie which is a huge success here in Brazil. It was not even sold here until some months ago, but now its popularity here is so big that you can find it
in every drugstore around the corner. Wherever you go, there is Aussie. On this digest, I’ll write a little bit about the brand’s history and about my experience with these products as well.
Aussie was launched in 80’s with the line 3-Minute-Miracle which promised to make miracles on your hair in only 3 minutes (exactly like its name says). Its objective was to provide the hair with a fast, but profound hydration treatment that could easily repair and revitalize even the most rebel hair. In the 90’s was launched the Hair Insurance collection which was dedicated to offer effortless repairing and protection. But it was in 2014 that the brand had its boom with the launch of the 3-Minute-Miracle Collection: Strong, Color and Smooth joining the well-known Moist.
The first time I heard about this brand, it was not sold in Brazil yet. So, I searched on the internet and found it on the website Mercado Livre. I bought the conditioners Smooth (24-hour-frizz-control), Moist (deep treatment), leave in Hair Insurance and afterwards I also bought the dry shampoo from the line Total Miracle Collection. I was crazy to try on these products on my hair and couldn’t wait any longer. Its packing is practical, portable, so it’s great to take it with you when travelling. The smell is also a must. Like its name states, the instructions say that you need to leave it on your hair for at least 3 minutes. Back then I when I used these products, I washed my hair with my usual shampoo and the applied the conditioner Aussie alternating Moist and Frizz Control (each one on a different day). Its texture is not very thick, you can easily spread it throughout your hair, and consequently, washing it off is easy as well.
After washing and drying my hair with a towel, I applied the leave in Hair Insurance on while it was still damp. The texture of this product is very liquid, so it does not leave it heavy. Its purpose is to provide the hair with softness and protection, performing the heat-protector act.
As I have previously mentioned, I only bought the dry shampoo after I had already tried on the products above due to the fact that it belongs to a new product line that was launched in 2015 which is called Total Miracle Collection which offers shampoo, conditioner and dry shampoo.
Regarding the conditioners, they really left my hair very soft at the beginning, however, I cannot consider them to be a profound treatment that is made on long terms just like Loreal’s and Redken’s treatment masks, for example. The treatment that Aussie has to offer is superficial, so it’s on short terms. Hair Insurance leave in also left my hair soft and it smelled very good too, but I do not consider it to be a powerful heat-protector that will really protect your hair against the heat-damage of the blow dryer or flat iron. I’d recommend it for those of you who prefer you leave your hair dry naturally without using the blow-dryer. Total Miracle Collection Dry Shampoo has a positive and a negative side: the positive is that, compared to others, this one does not leave that white powder on your hair that sometimes is difficult to get it off (always remember to shake it off before spraying it on) and its smell is very good too. Nevertheless, it left my hair a little stiff, without movement, as if it is a mixture of dry shampoo and hair spray.
To conclude, I understand that Aussie meets the expectation of those who search for a superficial, short-term treatment product, and not a long lasting one in which case its compensation cost/benefit is very good. However, do not get tricked by the name of the brand for the miracle that it promises does not happen, it is just a name. If your hair is damaged and needs a more profound treatment, I do not recommend buying these produts in order to revitalize it. On the other hand, if your hair is not that damaged and therefore you do not need or do not want invest on a more profound, long-term treatment product, then Aussie will certainly suit your needs. And if you’re going to travel and want to take a practical shampoo/conditioner package in your suitcase, these ones are the right choice in this case.